Track
Every lead, every source
Capture leads from Meta Instant Forms and web embeds the moment they submit. Click IDs, UTMs, and campaign attribution captured automatically.
Track. Attribute. Convert.
Close the loop between
Close the loop between
sales and ad spend.
CROzap captures leads from Meta and Google Ads, qualifies them through your sales pipeline, and fires conversion signals back to the ad platforms so their algorithms optimise for real buyers, not just form fills.
The gap
Ad platforms optimise for clicks. You care about customers.
Without a signal loop, Meta and Google only know that someone filled in a form. They never learn which of those leads actually qualified or bought, so they keep optimising for the cheapest clicks instead of the most valuable customers. CROzap sends that missing signal.
Attribute
Tie revenue to spend
Connect each qualified lead back to the exact campaign, ad set, and ad that produced it. See real cost per qualified lead, not just cost per click.
Convert
Optimise toward buyers
When a rep marks a lead qualified, CROzap fires a conversion signal to Meta and Google so their algorithms learn what a good lead looks like.
Lead pipeline
A sales pipeline built for ad leads
Route leads to the right rep automatically with campaign rules and round-robin assignment. Track every status from new to qualified, with follow-up scheduling and duplicate detection built in.
New
Interested
Qualified
Conversion signals
The signal that changes your cost per lead
CROzap sends a QualifiedLead conversion event back to Meta CAPI and Google offline conversions automatically. Your campaigns shift budget toward the leads that actually convert.
QualifiedLead sent to Meta CAPI
✓
Stop paying for clicks. Start optimising for customers.
Connect your ad accounts and watch leads flow in, attributed and signal-ready.